Web design in East Dulwich, London SE22.

What the monthly fee actually covers

One fee covers the build and everything after it: hosting on Cloudflare, the domain, the SSL certificate, the edits you ask for, your Google Business Profile, and the on-page SEO. There is no separate maintenance contract and no charge per edit. The services page lists it line by line.

That structure matters more than it sounds. The usual pattern for a small London business is a one-off build for a few thousand pounds, then silence, then a site nobody has touched in three years because every change costs a call-out fee and a fortnight of chasing. We took the ongoing work and put it inside the price, which is the only arrangement where keeping your site current is our problem rather than yours.

For most businesses here the site has four jobs. Load fast on a phone with one bar of signal. Say what you sell and where you are inside a second. Make getting in touch or booking a single tap. Stay accurate when the menu, the prices or the opening hours change. Everything else is decoration.

In SE22, your Google Business Profile decides more than your website does

Somebody standing on Lordship Lane searching for what you sell sees the map results first and the ordinary blue links underneath. Those map results are drawn from Google Business Profiles, not from websites. If your profile is thin, wrongly categorised or out of date, a handsome website will not rescue you, because the website is not the thing being ranked in that block.

Google states what decides those results: relevance, distance and prominence. Distance is the one that catches people out in an area this dense. Somebody outside East Dulwich station and somebody in Forest Hill are a couple of miles apart and get different answers to the same question. That cuts both ways. You do not have to beat every firm in South London, only the ones near enough to be shown alongside you. It also means nobody can promise you a fixed map position, because the position changes with where the customer is standing when they search.

What can be done is unglamorous, and it works. The primary category set to the thing you actually sell rather than something broader. Secondary categories used properly instead of stuffed. Opening hours correct on both the profile and the site, including bank holidays. Services and products filled in. Real photographs added through the year rather than once at setup. Every review answered, including the bad ones. We do that work every month as part of the fee.

The website's job in that chain is to corroborate. It is what the profile links to and what the customer reads in the four seconds after the tap. It needs the same business name, the same area, the same hours and the same service list as the profile, and it needs a proper page for each thing you sell rather than one page listing all of them. Our local SEO page covers how those two halves are kept in step.

Lordship Lane, North Cross Road, and what each trade needs

East Dulwich's commercial spine is Lordship Lane, with North Cross Road running alongside it. It is a high street of independents: cafes and restaurants, small shops, salons and barbers, estate agents, dental and health practices, and the building trades working on the houses behind. The competitive set is physically adjacent. Your rival is often four doors down, and the customer is comparing you both on a phone while standing between you. That changes what a website has to do.

Food and drink

The menu belongs on the page as text, not inside a PDF and not as a photograph of a chalkboard. Google cannot read a picture of a menu and neither can somebody holding a phone at arm's length in the rain. Opening hours have to agree between the site and the profile, and they disagree far more often than owners expect. If bookings run through a third-party system, the site's job is to get the customer into it in one tap and then get out of the way.

Independent retail

Most shops on a street like this do not need a checkout. Stock turns over faster than a small team will keep a cart updated, and an online shop showing last season costs you more trust than having no shop at all. What earns money is location, hours, what you have in this week, and a reason to come through the door.

Salons, barbers and clinics

The booking software owns the transaction, so the site has to sell the person and the price list. Publish the prices. The most common reason a first-time customer does not book is that they cannot find out what it costs without asking, and plenty of people will not ask.

Estate agents

The portals capture the buyer traffic. Your own site is for the vendor deciding between three local agents, which means named people with real photographs, an honest position on fees, and evidence of what you have actually sold on these streets.

Dental and health practices

New-patient enquiry above everything else, named clinicians with their registrations, prices for the common treatments, and a layout built for a phone held one-handed. Nothing important should sit more than one tap from the top of the page.

Building and property trades

Photographs of finished work on comparable houses, a clear statement of the area you cover, and a quote path that takes under a minute. Not a gallery of stock images, and not a contact form with eleven fields. For a worked example on the trades side, our Sameday Jetwash case study covers a Surrey pressure-washing firm we run ourselves and what changed after the rebuild: clicks grew from 125 to 9,126 in 90 days, most of that from two hosepipe-ban guides riding the Surrey hosepipe ban.

What it costs

Three tiers, published, with no "starting from" and no discovery call before you are allowed to see a number. Same prices in East Dulwich as anywhere else in the UK.

Every tier is £0 setup. Pay a year up front and take 10% off. Month to month after the first month, cancel whenever you like. Inside the first 30 days, if it is not what you asked for, we refund every month you have paid and you keep the domain. Full pricing detail, including what sits in each tier.

If you are weighing this against a one-off build, we have done the arithmetic in public: what a small business website actually costs in the UK in 2026 and pay-monthly against one-off over five years. Neither piece concludes that monthly always wins. There are cases where a one-off build and a decent host is the right answer, and we say so.

What we do not do

• E-commerce checkouts. If you genuinely sell online at volume, use Shopify.
• Paid advertising. Hire a media buyer, and do it after the site converts.
• Logo and brand identity design. Hire an illustrator or a brand designer.
• Video production. Hire a videographer.
• Social media management. Run the accounts yourself, or hire someone for it.

Saying no to those five is the reason the price starts at £49 rather than £499. A firm that claims all of it for a small monthly fee is doing none of it properly.

How the work runs after launch

You email one address and describe what needs changing in plain English. You do not log into a CMS, you do not raise a ticket, and you are not billed for it. On Essentials the change is live in about two working days, on Growth the next working day, on Pro the same working day. New menu, changed prices, a member of staff who has left, bank holiday hours, a photograph of the job you finished on Friday: all of it is just an email.

Once a quarter we check the site over properly, which means page speed, accessibility, broken links and anything Google has started reporting. Growth and Pro also get content written each month. The point of the arrangement is that in two years your site still says what is true, which is the single thing almost no small business website manages.

Beyond East Dulwich

We work with businesses across South London and the rest of the UK, and being local is a convenience rather than a requirement. Nearby areas we cover, and can meet you in, include Dulwich Village, West Dulwich, Herne Hill, Peckham, Nunhead, Honor Oak, Forest Hill, Camberwell, Denmark Hill, Brixton, Sydenham, Crystal Palace, Tulse Hill and West Norwood.

We have written separate pages for these London areas, a wider page on web design across London, and one on Surrey, the county our published case study client works from. The full list of towns and cities is here. Further out, Winchester has a page of its own, and so does Reigate, where the pressure-washing business we run ourselves is based.