This page sets out, in one place, who you are dealing with when you work with Verithora. We are a small firm and we believe in being straightforward about exactly what we are.
The business
- Trading name: Verithora
- Structure: Sole trader, established 2026. Verithora is presented as a firm, but it is one person trading under a business name, not a limited company.
- Owner / proprietor: Ethan Carlton
- Based in: East Dulwich, London, United Kingdom. We work UK-wide.
- Trading / correspondence address: East Dulwich, London SE22. We publish the postal district rather than a street address. The full correspondence address is available on request: email us and we will send it.
Tax and registration
- VAT: Not VAT-registered. We trade below the UK VAT threshold, so our prices do not carry VAT.
- Companies House: Not applicable. A sole trader is not registered at Companies House and does not have a company number.
- ICO (data-protection) registration: Registration pending. We are working through the Information Commissioner's Office self-assessment and will publish the registration reference here once it is issued. In the meantime, how we handle personal data is set out in full in our privacy notice.
How to contact us
- Email: [email protected], read by a person and replied to within two working days.
- Website: https://verithora.com
- Contact form: https://verithora.com/contact
We do not publish a public phone number, because we are not a call centre. If you would like a call, leave a number through the contact form and we will ring you back within a working day.
Hosting
This site is hosted on Cloudflare's network, served from UK and EU edge locations. Details of the third parties we rely on to run the business are listed in our privacy notice.
Our policies
- Terms of service: including the 30-day money-back guarantee.
- Privacy notice: what data we hold and why.
- Cookies: the short answer is almost none.
- Complaints procedure: how to raise a problem.
- Accessibility statement: where we are on WCAG AA.
Plain-English page, written by a person, reviewed by Verithora before publishing.