The short version: the public marketing pages of this site do not run advertising cookies, do not run analytics cookies, and do not place anything that profiles you across sites. You will not see a cookie banner on these pages, because there is nothing to ask consent for. The only separate case is a personalised proposal preview page, which uses product analytics, and records a session replay of the visit, so we can see whether the proposal we sent was opened and read; that is covered in Analytics on proposal pages below.
What this site actually sets
| Name | Purpose | Lifetime |
|---|---|---|
| (none on the marketing site) | No first-party cookies are set on the public marketing pages of this site. | — |
| __cf_bm (Cloudflare) | Bot-mitigation. Set by Cloudflare to distinguish humans from bots and to protect the site against scraping. Does not identify you. | 30 minutes |
| Cloudflare Turnstile (contact form) | Spam and bot protection on the contact form, provided by Cloudflare, Inc. It uses cookies and/or similar local storage, set only on the Contact page and only when you use the form, to confirm you are a real person. Strictly necessary, third-party; does not track you across sites. More about Turnstile. | Session / short-lived (managed by Cloudflare) |
What we do not set
- No Google Analytics, no GA4, no Google Tag Manager.
- No Meta / Facebook pixel.
- No LinkedIn Insight tag.
- No advertising network (Doubleclick, TradeDesk, Criteo, etc.).
- No third-party "chat with us" widget.
- No A/B-testing tooling.
Analytics on the marketing pages
We run no analytics on the public marketing pages of this site - no Google Analytics, no cookieless alternative, nothing. The only traffic information we have is the standard, short-lived server logs our host (Cloudflare) keeps to protect and serve the site, which do not place cookies and are not used by us to profile you.
Analytics on proposal pages
Separately from the public marketing site, when we send a business a personalised website proposal, that proposal lives on its own unlisted preview page. To understand whether the proposal was opened and read, that preview page uses PostHog product analytics. We want to be straight about what that means:
- EU-hosted. PostHog is configured to use its EU region (eu.posthog.com), so the data does not leave the EU or the UK.
- What it is for. We use it only to see whether the proposal we sent was opened, how far it was read, and whether the contact buttons were used. We do not use it to advertise to you or to track you across other websites.
- Session recording. The proposal page also records a session replay of the visit (mouse movement, clicks, scrolling and navigation) using PostHog, so we can see how the proposal was read. Any text you type into a field is masked and is not captured. This applies only to the proposal preview page, not to the public marketing site, and not to anything we build for clients.
- What it stores on your device. To do this, PostHog sets a first-party cookie and uses local storage on the proposal page, to keep the session together for the recording and so that repeat views are not double-counted. This applies only to the proposal preview page, not to the public marketing site, and not to anything we build for clients.
If you have received a proposal from us and would rather we did not measure engagement, reply and tell us, or email [email protected], and we will switch it off for you and take the preview page down. The privacy notice explains the lawful basis and your rights in full.
Embedded media
Where a page embeds external media (a YouTube video, a Vimeo embed, a Tweet), that provider may set their own cookies when the embed loads. We avoid this by default on this site — embeds are used sparingly and, where present, use privacy-mode endpoints (e.g. youtube-nocookie.com). If you see an embed that does not, email [email protected] and we will swap it.
How to control cookies in your browser
You can block all cookies in your browser, including the strictly-necessary ones above. The contact form will then refuse submissions; everything else still works.
Changes to this page
If we ever add an analytics provider, an embedded chat widget, or anything else that places a cookie, this page updates first and (for clients) we email you. Cosmetic edits are not announced; the date at the top reflects the most recent revision.
Plain-English notice, written by a person.